BUILT - EP 1 - HORSE CYCLES
Thomas Callahan
Take a moment and consider how refreshingly vast the cycling landscape is. Whether you ride road, mountain, commuter or something completely different, there are even more branches in the cycling tree for sub-category and sub-sub-category bikes to fit a rider's style. And yet there are some you might not have even thought about.
This is the First Episode in series conceived and carried out by Justin Balog in conjunction with Pearli Zumi and Shimano. Justin is the radest of guys and an amazing film maker who, in my opinion, has an extraordinary talent for telling a story. Please check out this video and some of the stills he snapped from around the shop that help to tell our unique story.
